Resources
Strategies
From the strategic minds that brought you this report: Smart Chart: The Spitfire Strategies Smart Chart for Strategic
Communications' is a tool that helps organizations understand the
communications planning process and improves their ability to create
or review communications efforts.
The Activation Point: If knowledge alone was enough to inspire
action, the world would already be a better place. Real change requires
action, and the key to moving people from knowledge to action is
persuasion. The Activation Point offers best practices for planning
for persuasion, tailored to the unique needs of social change organizations.
New America Media (NAM) Fifty million Americans use ethnic media as a primary or secondary source of information. New America Media, the nation's largest association of ethnic media, is made up of our 3,000 plus ethnic media partners and stretches across 50 states, reaching millions of under-targeted but enormous consumer markets and voters in dozens of ethnic communities.
NAM also provides the following services:
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Developing customized media plans involving print, broadcast and online media to find the most efficient and cost-effective solution to your marketing goals
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Trans-creating ads into different languages to produce culturally relevant messages
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Placing and monitoring ads, adapting a campaign to maximize ROI
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Providing editorial initiatives for social marketing campaigns
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Organizing media briefings and roundtables with ethnic media community leaders
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There are other ways NAM can help with outreach: Press conferences, news briefings and multi-lingual polls.
Grassroots.org The mission of Grassroots.org is to serve as a catalyst for positive social change by leveraging modern technologies and best business practices. Grassroots.org provides nonprofit organizations with free valuable technologies and resources to increase their efficiency and productivity.
The Progressive Media Project : Progressive Media Project solicits, edits, and distributes commentary (or "op-ed") pieces to daily newspapers in the United States on a full range of domestic issues, as well as on issues of foreign policy, peace, and international cooperation.
University of California, Los Angeles Center for Communications and Community (C3) is a journalism, research, and training institution working at the intersection of communications, race and community transformation. The Center works to build the capacity of community-based organizations to integrate communications concerns into their on-going policy activities; and to encourage and foster stronger relationships between journalists and community-based organizations. Click here for more information on how to write a press release.
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Messaging & Framing
The Frameworks Institute works to advance the nonprofit sector's communications capacity by identifying, translating and modeling relevant scholarly research for framing the public discourse about social problems. FrameWorks designs, commissions, manages and publishes communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues. FrameWorks also critiques, designs, conducts and evaluates communications campaigns on social issues.
The Opportunity Agenda is a communications, research, and advocacy organization dedicated to building the national will to expand opportunity in America. Click here for more messaging and framing tools.
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Media Training:
American Forum : American Forum is a nonprofit media organization that works to encourage more citizen debate on important societal issues. It provides professionally prepared and easily used materials to print, broadcast and new media outlets seeking commentary from a state point of view. The Forum gives prominent and authoritative proponents of progressive measures an audience in their own communities as well as greater access to the latest communications technology.
The SPIN Project provides strategic communications consulting, training, coaching, networking opportunities, and concrete tools to strengthen nonprofit, social justice organizations that want to be heard in today's crowded media environment. Click here to learn how to create your message and frame your issue.
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